Amore is a romantic little dreamer and believes in her mission of making people fall in love. Amore is naïve and sensitive and in her mind, the world is a place where people love each other and no one is unhappy. To attain her dream, Amore opened a busy little store: the Love Shop, the only shop in Pixieville which specialises in love potions and spells.
There is a village called Pixieville, where many pixies, elves, gnomes and magical animals live. Pixieville survives because of the Tree of Life, an ancient tree that grows MagicPops. Each Pixie has a special talent and when they use it for the benefit of others they will receive a MagicPop and become a PopPixie. The Pixies have to watch out for their enemies, the Elves, who always cause trouble around Pixieville.