Kids are at the heart of Nickelodeon. Understanding kids & their families’ needs
informs everything we do. Nick loves research. It is vital to us understanding our
audience and maintaining a dialogue with our viewers. Nickelodeon UK has a significant
programme of ongoing qualitative and quantitative consumer research.
UK Kids’ and Family Panel
At Nickelodeon we have a nationally representative online panel of nearly 2,000
UK kids and families, which we use to maintain a constant dialogue with our audience.
UK Kids and Family In Focus Groups
We are trained moderators and run our own kids and family focus groups regularly.
We Love Family Research
New ways to consume media and communicate, the uncertain economic outlook, and changing
attitudes to parenting are all having a profound impact on UK family life.
We Family is a presentation of our latest insights from recent studies
that gets right to the heart of what it’s like to be a UK family today. We explore
the new family model, the ‘glue’ that binds families together, shared purchasing
decisions, kids’ hopes and dreams vs. parents’ aspirations, as well as the impact
of new technology and the recession on family life.
Nickelodeon Kids & Family GPS
Nickelodeon’s research in the UK is part of a global drive to understand kids and
Understanding today’s families is the primary goal for Nickelodeon research teams
around the world. Nickelodeon Kids & Family GPS is the ongoing, global research
effort comprised of multiple local, regional and international research projects
giving us a global point of view on family.
Recent studies include:
Family dynamics, play and purchasing behaviour.