Nickelodeon commissioned the bespoke ‘Me, My Selfie & I’ research project to gain a deeper understanding of kids’ lives today and to provide insight into how the digital world defines their relationship with media and here are some key findings.
The study took place in four stages, including in depth interviews with kids and industry experts, an online survey with over 1000 kids aged 6-11 and a cluster analysis to develop profile groups.
KIDS HAVE A RANGE OF DIGITAL ‘NEEDS’
Understanding what they want from their digital experiences is crucial.
BIG SCREEN, BIG FUN
Although newer mobile devices, such as tablets, are becoming increasingly popular they lend themselves to more bite-size entertainment, kids want, and expect, truly immersive digital experiences.
FOUR KEY DIFFERENT PROFILES: OUR DIGITAL ‘SELFIES’
• Playful Newbies (32% of sample)
• Digital Discoverers (23% of sample)
• Games Master (21% of sample).
• Social Sharer (24% of sample)
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